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Company Name Search

The process of giving your company a name can be difficult and stressful. You need to select a name for your business that is timeless and, if at all possible, one that conveys your core beliefs as well as the qualities that set it apart from competitors.

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  • The process of giving your company a name can be difficult and stressful. You need to select a name for your business that is timeless and, if at all possible, one that conveys your core beliefs as well as the qualities that set it apart from competitors. However, using a focus group made up of friends and family members to screen long lists of names can produce inconsistent results. Alternately, a naming company will question you in order to learn more about your culture and what makes you special—things that you will want to communicate to consumers “
  • However, in the vast majority of instances, customers want to differentiate themselves, and this is a strategy that is preferable when considering your long-term goals. Once they have cleared the initial barrier, even the businesses whose motto is “I just want to get my foot in the door” will typically start wishing that they stood out more once they have achieved their goal.”
  • If you are starting a new business, you will need to select a name for your company that is not already in use in your state and does not infringe on another company’s trademark. Before you go ahead and place an order for signs and business cards, you need to make sure that your company name isn’t already being utilized by another company. If you choose a name that is already in use, not only will it be difficult for you to form a business entity, but you also run the risk of violating the trademarks of another company.
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